The immersive experience of future Digital Cockpits. If it would, then we should all likewise still be using flip “dumb” phones. Keep in mind that I can only say that out of speculation, but the futuristic experience should not be discounted by what we already find comfortable. If we ground ourselves for a second, what about those who desire to “just drive a car” or enjoy the car driving experience? I don’t see these experiences hindering this desire for the most part, and in some cases, I see it improving on that experience. I imagine it is as if you were inside a smartphone.
#Automile ceo drivers
Drivers and passengers can stream videos, music, cloud-based multi-player games.
As the digital cockpit mimics the smart device (also think AR devices of the future), we begin to see technologies like: advanced navigation, immersive driving experiences with massive screens and AR heads-up displays, superb graphics, premium audio, and content-specific intelligent AI. We know this to be true because billboards tell us not to text or be on our smartphones and drive.ĭrivers desire to stay connected to their devices while driving.
I believe the experience that we have with our smartphones is something that we are mimic in the in-car experience. What I want to highlight from what Amon said about the in-car experience- the “digital cockpit” is where new car experiences come together. You can read here of its potential acquisition of Veoneer, an automotive ADAS technology company. I have written previously on Qualcomm being a player in the automotive electronics business with its telematics, dashboard, and ADAS technologies. I think Amon hit the nail on the head when he said that automakers would have a new and different relationship with customers. I think it is fascinating that these transformations will be just as profound as the car experience themselves. These are experiences and transformations are outside the vehicles themselves. The connection to the cloud will breed new automaker services and in-car experiences. Vehicles will be connected to the cloud and connected to the transportation systems of smart cities. Simulation is already happening inside dealers is a stretch on big displays, so I don’t think AR is a stretch. The maintenance of a car and the selling of a car will be impacted by the next generation of personal devices, AR glasses that use 5G. You can hear more about Amon’s vision for the Qualcomm future in my interview with him at our Six Five Summit 2021. Referencing that vision will help us see how the future of automotive is being built at what Qualcomm calls the Connected Intelligent Edge (CIE). The IAA keynote was one of the first times we were able to hear Cristiano Amon speak about the future of the automotive industry, and, I have to say, it is very in line with the vision he laid out previously. I thought this was an interesting topic so let’s take a look at Amon’s key talking points and also look at what Qualcomm announced yesterday in partnership with Renault and Google.Ī couple of months ago, Cristiano Amon took over as Qualcomm CEO, and I wrote a piece on Amon’s vision for Qualcomm as a leader in 5G and mobile SoCs.
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This week, Qualcomm attended the IAA Mobility conference in Munich, Germany, where Cristiano Amon gave the keynote on the presence of how 5G and other advanced technologies will impact the automotive industry.
What’s been a little quieter was the company’s foray into autonomous vehicle (AV) technologies and 5G for the car experience. Currently, the company has a $10B automotive backlog and in 23 of 26 car brands that places it as one of the top automotive suppliers. The company isn’t new to the automotive space as it has been supplying it for over twenty years. Qualcomm is one of the more exciting companies to research and write about in the tech space as it is driving so much innovation in the smartphone, IoT and automotive space. Senior Vice President of Administration and Chief Financial Officer.Qualcomm CEO Cristiano Amon IAA MOBILITY, YOUTUBE American Automobile Association (AAA) is a federation of motor clubs throughout North America with each club (location) having it’s own executive leadership teams.ĪAA is a privately held non-profit member association and service organization with over 60 million members in the United States and Canada.
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